The objective of Commercial Management is to increase the quality, productivity and competitiveness of companies in different sectors, such as services, retail and wholesale.
It involves studies of economics and finance, organizational technologies, commerce and logistics, computer tools, marketing strategies, interpersonal relations, customer relations, taxation, legislation and ethics, among others.
The Commercial Management professional can be responsible for the financial, economic and tax planning of organizations, take care of the company’s image in the market, define strategies for selling products and services, control the quality standard and management and commercial information, among other activities.
What are the types of Business Management courses?
Commercial management courses are at a higher level (technologist) or post-graduate.
Technological in Commercial Management: there are over 227 higher technology courses in Commercial or Management science, of which 221 are in-person and 26 are distance learning.
Specialization in Commercial Management: there are many post-graduate courses in Commercial Management authorized by various institutions, one of which is distance learning. Among the themes, we can mention:
- Commercial management
- Sales and Commercial Management
- Commercial Management and Marketing in Agribusiness
- Entrepreneurial Commercial Management
- MBA in Business Management
- MBA in Commercial Service Management
- MBA in Commercial Management and Marketing
- MBA in Commercial Management: Retail and Services
What is studied in Commercial & Management?
The Commercial Management Technologist course lasts an average of three to four years based on the country of study, or four semesters, and the sequence of topics studied in each module varies between institutions.
Some of the subjects that the student can find in the Technologist in Business Management course are:
- Sales and Relationship Management
- Strategic administration
- Market Analysis and Competition
- Complementary activities
- Marketing and Distribution Channels
- Consumer behavior
- Organizational behavior
- Cost and Pricing
- Personal and Professional Development
- Business Law
- Ethics and Human Relations at Work
- Basic Statistics for Business
- Management Basics
- Fundamentals of Accounting
- Fundamentals of Economics
- Fundamentals of Commercial Management
- Sales Team Management
- Cost and Price Management
- Retail and Service Management
- Customer and Supplier Relationship Management
- Marketing Management
- Innovation in Commercial Management
- Business logistics
- Financial math
- Mathematics Applied to Business
- Market research
- Sales planning
- Business plan
- Management processes
- Responsibility and Social and Environment
- Negotiation and Sales Techniques
- Management Technologies
What does Commercial Management professionals do?
Among the characteristics valued by the Commercial and Management science professional are great organizational and time management skills, a clear understanding of the organization’s strategy, flexibility, ethical posture, negotiation and relationship skills and good communication, among others.
The commercial management professional can work in micro, small, medium and large companies, in the service, retail or wholesale segments, being responsible for, among other functions:
- Results analysis
- Sales supervision
- Commercial representation
- Sales management
- Customer relationship management
- Market research
- Development of sales and marketing strategies
- Business relationship management
- Investment planning
- Financial and tax management
- Business Consulting
What are the areas of performance of Management?
In an increasingly competitive scenario, with constant economic, technological, legal and tax changes, the market demand for qualified professionals able to contribute to the competitiveness and growth of companies.
This applies to several areas, and in the case of Management, it is no different. The opportunities for qualified commercial managers are ample, with the possibility of occupying middle and high positions in companies, earning good salaries.
The professionals trained in Management can work in companies of various sizes, from small and micro companies to large multinational organizations in different sectors of the economy, such as retail, wholesale, services, health, consulting, banks, insurance and hospitality, among others.